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Southern Charm Bridal And Dress Boutique Southern Charm Bridal And Dress Boutique
  • (762) 662‑1306
Alexander By Daymor - 3221 | Southern Charm Bridal & Dress Boutique
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Please note that not all dresses are available in-store, contact us for more information.


No appointment is required —walk-ins are welcome!


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Southern Charm Bridal

Call Us! (762) 662‑1306

  • Mon: Closed
  • Tue: 10:00 AM - 4:00 PM
  • Wed: 10:00 AM - 4:00 PM
  • Thu: 10:00 AM - 4:00 PM
  • Fri: 9:00 AM - 2:00 PM
  • Sat: By appointment only
  • Sun: Closed
  • *All bridal is by appointment only.
    *For Mothers, appointments are preferred and required on Saturdays.

Visit Us!
217 W Jefferson St.
Madison, GA 30650


*Appointments are required for all bridal bookings so you can enjoy dedicated time with a consultant.

*Mother of the Occasion fittings are by appointment preferred, and required on Saturdays. We’ll happily accommodate walk-ins whenever possible!

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Size Chart

Size0002468101214161820222426
Bust32.533.5353636.5383940.54344.54850.55355.558
Waist25.527293030.5323334.53738.54244.54749.552
Hips3536.53839404142.5444648515456.55961.5
Sizechart image

For best results, we advise having a professional seamstress or tailor take your measurements. If you measure in between sizes, we recommend ordering the size larger and tailoring the gown down for a perfect fit. Please note that most gowns will require alterations regardless of measurements.

Measuring Guide:

Bust: With arms relaxing at your sides, position the tape so that it covers the widest part of your back and the fullest part of your chest.

Waist: Position the tape around the smallest part of your torso, or approximately 1-2 inches above your belly button. You can also bend side to side and position the tape where your torso creases to find your waist.

Hip: With feet together, position the tape around the fullest part of your hip and bottom.

Southern Charm Bridal & Dress Boutique can not be held responsible for measurements taken outside of our store.

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