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Say Yes for Less – Off-the-Rack Discount Appointments Now Available!

Shop deeply discounted gowns starting at $499 in our dedicated sale room.

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Southern Charm Bridal And Dress Boutique Southern Charm Bridal And Dress Boutique
  • (762) 662‑1306
Gia Franco | Southern Charm Bridal & Dress Boutique - 12571 | Southern Charm Bridal & Dress Boutique
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  • Fall 2025
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Please note that not all dresses are available in-store, contact us for more information.


No appointment is required —walk-ins are welcome!


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Southern Charm Bridal

Call Us! (762) 662‑1306

Hours:
By appointment only

Visit Us!
217 W Jefferson St.
Madison, GA 30650


Southern Charm Formals

Call Us! (762) 662‑1306

Hours:
Sun - Mon: Closed
Tue - Thu: 11AM - 5PM
Fri - Sat: 10AM - 4PM

Visit Us!
113 S. Main St.
Madison, GA 30650

*Appointments are required for bridal bookings to ensure dedicated time with a consultant.


*For alteration appointments, call us for availability and to learn more.

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Size Chart

Size0246810121416182022
Bust32.533.534.535.536.53839.541.543.546.549.552.5
Waist252627282930.5323436394245
Hips35.536.537.538.539.54142.544.546.549.552.555.5
Sizechart image

For best results, we advise having a professional seamstress or tailor take your measurements. If you measure in between sizes, we recommend ordering the size larger and tailoring the gown down for a perfect fit. Please note that most gowns will require alterations regardless of measurements.

Measuring Guide:

Bust: With arms relaxing at your sides, position the tape so that it covers the widest part of your back and the fullest part of your chest.

Waist: Position the tape around the smallest part of your torso, or approximately 1-2 inches above your belly button. You can also bend side to side and position the tape where your torso creases to find your waist.

Hip: With feet together, position the tape around the fullest part of your hip and bottom.

Southern Charm Bridal & Dress Boutique can not be held responsible for measurements taken outside of our store.

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