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Shop deeply discounted gowns starting at $499 in our dedicated sale room.

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Southern Charm Bridal And Dress Boutique Southern Charm Bridal And Dress Boutique
  • (762) 662‑1306
Jovani | Southern Charm Bridal & Dress Boutique - 3110 | Southern Charm Bridal & Dress Boutique
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Please note that not all dresses are available in-store, contact us for more information.


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Southern Charm Bridal

Call Us! (762) 662‑1306

  • Mon: Closed
  • Tue: 10:00 AM - 4:00 PM
  • Wed: 10:00 AM - 4:00 PM
  • Thu: 10:00 AM - 4:00 PM
  • Fri: 10:00 AM - 4:00 PM
  • Sat: 10:00 AM - 4:00 PM
  • Sun: Closed
  • *Bridal is by Appointment Only

Visit Us!
217 W Jefferson St.
Madison, GA 30650


*Appointments are required for all bridal bookings so you can enjoy dedicated time with a consultant.

*Mother of the Occasion fittings are by appointment preferred, and required on Saturdays. We’ll happily accommodate walk-ins whenever possible!

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Size Chart

Size0002468101214161820222426283032
Bust30.532333435363738.54042444648.55154565860
Waist2425.526.527.528.529.530.531.533.5353739.5424547495154
Hips34.53636.537.538.539.540.541.543.5464850525456586063
Sizechart image

For best results, we advise having a professional seamstress or tailor take your measurements. If you measure in between sizes, we recommend ordering the size larger and tailoring the gown down for a perfect fit. Please note that most gowns will require alterations regardless of measurements.

Measuring Guide:

Bust: With arms relaxing at your sides, position the tape so that it covers the widest part of your back and the fullest part of your chest.

Waist: Position the tape around the smallest part of your torso, or approximately 1-2 inches above your belly button. You can also bend side to side and position the tape where your torso creases to find your waist.

Hip: With feet together, position the tape around the fullest part of your hip and bottom.

Southern Charm Bridal & Dress Boutique can not be held responsible for measurements taken outside of our store.

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